The Investigative Research On The Confirmation Column Of People's Of Daily

A Investigative report is one of the forms of in-depth report.Based on public benefit,it is by means of reporters' independent interviews and investigations in order to reveal problems existing or covered in the government,organization as well as the society,and to figure out their corresponding solutions.Because of its characters and basic conditions in China,Chinese new media,as a key aspect of the communist party and people in China,contributes to the appearance of investigative reports with Chinese characteristic,which is the news report of non-revealing neutral subject.The Confirmation Column was set up in People's Daily on January 27 th,2011,which aims to refute rumors through investigating,that is to clarify various confusing information.By means of the guiding and supervising function of public opinions,the column aims to explain complicated social phenomena,defuse contradictions and describe the real social situation in its accurate,systematic and objective way.Besides,it will also remove public panic and anxiety towards the uncertainty of information as well as maintain the social stability and the nation's image.The text feature of the Confirmation Column's investigative report,its two aspects of seeking and demonstrating and textual function make it the practitioner of guiding public opinions.As the constant development of the column,especially in the aspect of thinking highly of investigative report,innovating the guidance of public opinions and enhancing the agenda setting,it will bring more enlightenment and reference to investigative report of the party organ.Meantime,the thesis will also arouse the reflection of effective coordination between the Confirmation Column and new media,innovation of brand awareness and the practice of journalistic professionalism.