Research On The Effect Of Rumor Refutation Based On The Theory Of Protection Motivation

As of December 2016,China's netizens reached 731 million,of which mobile phone users reached 695 million,accounting for 95.1%.With the mobile phone users become the main trend of Internet terminal,the cost of development and expansion of the spread of rumors of social media is greatly reduced,the speed of its spread and impact range also has a qualitative leap,and serious rumors flooded the Internet,so the rumor network platform came into being.At present,the domestic and foreign research about the rumor refutation in social media mostly focus on the methodology,but rarely on the rumor network effect on the further study,at the same time,the research focus of Internet refutation effects often do not focus on social media,but to explore the path or refutation effects in the macro sense effect.According to the study of protection motivation theory,sampled by the rumor refutation text on the current domestic well-known micro-blog platform“Rumor Grinder”,which aims to the social effect of the rumor platform by the influence the audience from the rumor on the attitude change.The research mainly tested the results of people attitude change,which displayed before and after reading the rumor refutation.Results show refuting messages from“Rumor Grinder”,which provides the persuasion in changing people's attitudes effect significantly.Particularly,the refutation of fear rumors has a significant effect and the degree of attitude change is significantly related to the type of refuting messages.The practical significance of this study is to achieve the greater effect of refutation,clear the network environment.The first chapter is an introduction,discussing the related concepts by combing the literature of domestic and foreign.This part includes the background,significance,objectives,as well as the methods of the research.The second chapter of this paper reviews the literature and research framework.A review of the research on the effect of the network rumor and trefutation,as well as the research on the theory of the protection motivation as a theoretical support.The research framework consists of two parts: structure and theoretical framework.The third chapter is the methodology of this paper.By using the method of quantitative analysis of rumors and refutations,samples are from the officialmicro-blog account "Rumor Grinder" from 2014-2017,and by making a questionnaire and interview to test people's attitudes change.The fourth chapter is the core part of this research,the sample survey results of this study are discussed,the relationship between the four components of people's attitude changing and the various types of rumors and refutations news to analyze the effect of the refuting.The fifth chapter is to discuss the results of the study and provide suggestions for the actual network refutation.