SNS As A Lifestyle

This study conducts in-depth interviews with 15 young SNS users,and observes their online practice and self description,to discuss young users' taste judgment and shape in social network,as well as the relationship between social networking behavior and their lifestyle.From the social network content,each person plays both as publishers and audience.They see and are seen from several main aspects of the scene,cultural consumption and physical practice and image,constructing the default rules of taste.From the group characteristics of social network,people practice self discipline and judgment by imagined taste community.At first,youth groups draw a boundary between generations to construct youth community,and then look for their taste community based on their central social circle and social identity.Imitating opinion leaders and self de-massifieding make the fashion on SNS a constant self driven process.From the writing mechanism of social network,writing frequency,self-disclosure degree and writing purpose become typical judge dimensions of the writing style.Leisured users,hypochondriacs and show-offs are "the other" of taste who are the target of discriminatory comparison.The the writing style of SNS shows a tendency of asceticism,because people avoid excessive self obsessed and they regard proper way of writing as the judgment standard of taste,thus generating confrontation between narcissism and abstinence within the self.From the lifestyle constructed by SNS,"experientialism" targeting richness and colorfulness in the real life has become the dominant lifestyle in the SNS world.With virtual and natural experience gradually fusion and mutual reconstruction,the richness of offline experience instead of online experience becomes the pursuit of lifestyle,thus generating taste confrontation between the virtual nature and experience.The antinomy is still the core of taste,and the confrontation between individualization and socialization still plays an important role in the process of shaping the taste.In addition to the confrontation between socialization and individuality,the confrontation between narcissism and abstinence,as well as the confrontation between the virtual and the natural experience,has generated a new taste competition mechanism and reconstructing the distinction of taste on the SNS.