Taste Judgment,Taste Show And Field Construction

This study mainly used in-depth interview method and interviewed 16 young WeChat social readers and 5 WeChat content producers,and explored the Taste and Taste judgment mechanisms of the social reading of youth group WeChat social Reading,and explored The content and strategy of the Taste show combining 16 readers'“content self-reports" materials;Secondly by thinking the WeChat social reading as a field of content production field,guided by Bourdieu's field theory,This study explored the structure of Wechat social reading f'ield and the actors' habits.The main conclusions are as follows:According to the reading characteristics of youth WeChat social readers,:there are three main features,browsing-style "shallow reading”,prominent personal interests and social recommendation,and low-cost socialization in reading.From the perspective of the contents and tastes of the young WeChat social reading:In the content selection,individual reading interest follows the proposition of“fun and taste”,and there is also a significant mechanism for content screening and judgment—reading content based on social relationships;When making Taste judgments,young readers value the "authority issuing agency" of the content,and there are "hidden opinion leaders" in the judgment process;in addition,the imagination of the interesting community is also an important factor for the young readers to confirm their own interest.From the perspective of the Taste exhibition of young WeChat social reading,the content of the exhibition is consistent with the young readers' self-identity and identity imagination,and there is a phenomenon of "self-minimization" in the interesting exhibition;the strategies of the exhibition performance include frequency and objects.The exhibition frequency reflects the“Abstinence”doctrine,and the different display of different objects embodies the“personal setting”phenomenon of transformation;there is a circle separation in interesting social networking,and it will bring about the solidification of social relationships.Thinking of Wechat social reading as a content production field:The power field regulates and limits the field of Wechat social reading through laws and regulations,and the economic field controls the field of Wechat social reading through reading volume;The actors in Wechat reading field mainly include the organizations and individuals of the content production,and the field structure is determined by the action of the actors in the fight for economic and symbolic capital;the habits of the actions in the Wechat socialized reading field mainly include occupational perspectives;quick thinking and internal circulation in three aspects.