A Study On The Inversion Of Public Opinion Under The Condition Of Multimedia

In recent years,more and more people pay attention to the phenomenon of public opinion reversal,in the past the traditional media will be strictly screened news before published,check the news facts,the correct guidance of public opinion.And now the part of the traditional media in multimedia especially under the impact from the New Media,the We Media,the pressure of the market economy,in order to audience rate being fused with some of the main market,publish promotional news agencies use their own media properties,in the form of news to cover the essence of marketing,even regardless of the truth,confuse right and wrong the news as a tool to make money,the news to cater to the vulgar marketing way,misleading the public opinion.The fake news,paid news in everywhere,however the truth is burst into,causing dissatisfaction and disappointment of the public,nothing outlet in a one-way communication environment of the public discontent.Multimedia refers to the traditional media,the New media and the We media and other media common dissemination of news events,affect the development of the news process,influence the cognition and attitude to the news public,which has a certain degree of influence on public opinion reversal.The emergence of multimedia especially the development of the We Media gives the public the hitherto unknown discourse,the public can freely published opinion,express emotions.The part of the media to publish exclusive news,attract more public,ignoring the rapid publish of news link checks,direct communication to the public,the details of news is not perfect,the facts caused by incomplete reversal of the news constantly public opinion,with the constant reversal,no reversal news phenomenon is also deeply rooted in the hearts of the public gradually doubt on the part of the media.Public opinion is our social skin,the media and opinion leaders to guide the public to give proper public opinion in favor of maintaining social stability in operation,can help the public opinion reversal correct the right and wrong in judgment,according to the news event is right and wrong in rational judgment and evaluation of public opinion,give proper help pay off the truth.The original,and public opinion in favor of the media in a timely manner to reverse changes reported errors improve the content of the report,to strengthen and improve the media literacy.In this case,when the news media report news,the public will doubt the authenticity of things,that is the media for their own interests in talking,in the hubbub in the field of public opinion,when the news reported by the public opinion published,with subsequent reports,gradually reduced.Real truth,public opinion reversed,the public attitude change.The news reports of public opinion after the repair of continuous reduction is accompanied by changes in the reversal,in the process of public opinion in the media continue to produce reversal,reversal could cause a decline in trust bottom line the audience of the media,the audience of the multimedia news reports the trust of more and more low,and the time reversal caused no small impact on the public,the media and society.In the process of public opinion reversal will produce two pattern: positive and negative pattern and repair restore pattern,study the two public opinion reversal pattern can realize the reversal of the public opinion's characteristics,reason,and public opinion reversal's impact,giving media more fully understanding public opinion reversal phenomenon,reduce the reversal phenomenon of public opinion,due to their own spreading inappropriate behavior and therefore has important theoretical and practical significance of public opinion research under the condition of multimedia reversal phenomenon.