Structuring A New Pattern Of Public Opinion Of Network On The Harmonious Society

Public opinion is considered the social skin and the public instrument of society. The sudden emergence of online media breaks the landscape of the traditional media and overthrows the communicator-centric mode of transmission. Network becomes the main source of public opinion. The public opinion of the network becomes the synonymous of public opinion to certain extent.Social environment and pattern must adjust to the environment and pattern of the public opinions correspondingly. The construct of harmonious society is the main theme of our country's socialist construction. Stabilization, harmony and order were the key words of construct socialist harmonious society. Public opinion is an important element of a harmonious society, which affects people's ideas and values directly. If without a harmonious public opinion there is no harmonious society. Construct a harmonious social environment of public opinion is not only an important content but also the security and premise of construct a harmonious society.Public opinion of network presented more new features, which lead to an imbalance in the system of social public opinion. The events of public crisis were caused by public opinion of networks frequently. Public opinion of network put forward a new challenge to the construct of socialist harmonious society! Fully holding the characteristics and laws of the public opinion of network, strengthening the management and guidance, promoting their healthy development has become the major problems to solve.This article based on the background of construct a harmonious socialist society and put theory public opinion and propaganda of Marxist as a guide, using communication, media, economics, social psychology and political and other theoretical knowledge, from the relationship between public opinion and harmonious society, the relationship between the media and public opinion to start a comprehensive analysis of the coexistence and development about relations with the media. At the same time by analyzing the new characteristics and influence of the public opinion of network in the new media environment, the major features and content requirements of new pattern of network opinions were explored in the construct of a harmonious society. A goal which is construct new pattern of network public opinions was proposed during building harmonious society. It proposes the target of conducive to the formation of a "harmonious public opinion field" of a new pattern of public opinion. The key measures and critical path requirements to build a new public opinion pattern of network were investigated.