Communication Of Beiiing Culture In Public Space Of Subway

Cultural communication happens everywhere and the key to it lies in the universality of media.A subway,with its public space,has now turned from a mode of transport into a platform for communication.It functions when the space are closely connected with other kinds of media,or transformed into different scenes.People in the space unavoidably read,receive information and,maybe,learn more about a city.With this as the background and based on the theory of media ecology,especially the view of media bias and media universality of Harold Innis and McLuhan,the research,taking Beijing Metro Line 4 and Daxing as an example,aims at exploring the communication of Beijing culture in the public space of subway from the perspective of content,media,location and spatial use.For the follow-up research,Beijing culture in the public space of every station on the Metro Line 4 and Daxing was discovered with the method of field study for the first-hand material including content,media,size and location and for the personal experience of cultural communication happening in the public space.During the process of material collection,many questions about the principle and practices of spatial use,advertising and the process of communication in the subway public space were come up and figured out through a depth interview with Chen Haoming,from the Marketing Department of Asiaray Media Group.The study found that the communication happening in the subway public space depends on the integrated environment of media which characterizes various contents,widely distributed media and transformation of the space.Contents decide what will be introduced to people in the subway and the media affect how the contents to be introduced.In the most stations of Beijing Metro Line 4 and Daxing,four subjects of Beijing culture,including life and custom,natural and cultural landscape,cultural heritage and city and social development,were widely seen in the form of advertising and murals.The biases in subject,media and spatial use were also clearly discovered.