Research On Mode Of Operation And Development Strategy Of Mobile Radio In China

In the competition of traditional media, radio stations have been vulnerable. With China’s economic development, rapid increase in private car ownership, radio station hugged the second "spring". However, it was still on the wane. The arrival of the mobile Internet era was a turning point to radio station. The radio program was moved to the Internet, full of new life, and through the network derived from the content and value of new, Mobile Internet Radio was born. A lot of professionals and amateurs involved in the content creation, radio is not only sound platform for professionals, and it has become a stage to display their talent to normal users. With the rapid development of Mobile Internet Radio, it has a huge outbreak in 2014, the Internet audio products and platforms have emerged. "Internet+radio "makes the mobile radio has been known by more people. In 2015, Himalaya FM, Qing ting FM, You ting Radio, Duo ting FM, litchi FM audio companies have completed b, c round of financing order of millions of dollars.Based on this background, this article makes a study on the mode of operation from three points:Content producers、Channel construction and Profit model of Mobile Internet Radio.Then put forward some feasible development strategies for Mobile Internet Radio. As the representative of "sound economy", Mobile Internet radio is of great research value.