Research On The Phenomenon Of Media Convergence Such As Guangming Daily

Today,media has developed into an irreversible convergence era.From the perspective of media changes,newspaper is the earliest media,radio and television later came to spotlight.At present,network and mobile phone have become an important role in the life.In the Internet times,the traditional media will struggle in the network tide to find a way to their own development.Therefore media convergence has brought good news and direction to the traditional media,also made the media into the age of integration.This paper firstly made a basic introduction to the emergence of the media age,including the definition of media convergence,the coming into being of media convergence,the rise of media convergence,and then focusing in particular on the analyses of the convergence and interaction of Guangming Daily and Guangming Net,intending to review the seven sorts of convergence phenomena respectively such as the ideas,process,technology,products,staff,channel and marketing.Moreover,this paper summarized the significance of the interaction between Guangming Daily and Guangming Net,and the inspirations of the convergence of newspaper and internet eventually.With the emergence of the Internet era,new ways of development have been opened up for the traditional media,which has created a available environment for the development of new media.Of course,there is still a long way to go for the future of new media,and many fields need exploring.Combining with the new media to obtain resource integration and sharing,complement from each other,the traditional media need using their own brand advantages and resources so as to achieve win-win results.