A Study On The Reversal Of Public Opinion

Since entering the new media era,and the Internet is widely used,public opinion reversal phenomenon occurs frequently,and has a greater impact on society,so it is of great significance to analyze and study the phenomenon of public opinion reversal.The introduction includes the significance of the study,the status of the study,the content of the study and the method of research.The significance of the study is divided into theoretical and practical significance.The theoretical significance is that through the study of the phenomenon of public opinion reversal,it is helpful to further explore the large area of ? ? public opinion,through the development of public opinion(public opinion brewing period,Public opinion and the period of reversal of public opinion),which will help to summarize and grasp the common factors of reversal of public opinion,so as to understand and master the law of public opinion reversal.The practical significance includes the government,the mass media,the public The content of the study is divided into two parts: foreign and domestic.The content of the research is simple in the framework of the existing theory,the combination of other fields,the definition of public opinion,the characteristics and the reversal of public opinion Analysis and summary;research methods include literature analysis,content analysis,survey method.In the first chapter,the basic theory of public opinion reversal is studied.The concept of public opinion reversal is basically defined as the public,which is composed by the masses and the Internet users in certain social conditions and environment.Due to certain social values,stereotypes,The social environment,the opposite social fact,the mass media reports,the information dissemination and other factors,the objective things or events held by the attitude,the views to the previous The reversal of public opinion is characterized by mass,malformation,phased,reverse,melodic,perceptual and irrational;the type of public opinion reversal is divided into V-type reversal,N-typereversal,S-type reversal The In the second chapter,from the summary of the incident,the development of public opinion,the reversal of public opinion on the four specific cases(Tang Hui case,Xiangtan maternal death incident,Sichuan female driver was hit,Qing'an police shot incident)analysis.In the third chapter,the influencing factors of public opinion reversal,the factors influencing the reversal of public opinion include stereotypes,the spiral of silence,the agenda setting;the factors that promote the reversal of public opinion include the opposite facts,the anti-silence spiral phenomenon,the emergence of derivative issues;The factors include the integration of ideas,the diffusion of rational thinking,the influence of opinion leaders.The fourth chapter,the public opinion reversal of the judgments and guidance,the mass media to guide the reversal of public opinion to persuade the media to set the agenda;network public opinion to reverse the guidance and management methods,including mass media to expose the truth,make full use of the network itself purification,To pay attention to the role of opinion leaders,indirectly promote the reversal of public opinion guidance and management,improve the quality of Internet users,reasonable to guide Internet users to prevent Internet users misconduct;public opinion reversal and government guidance mechanism is divided into to strengthen information disclosure,timely and comprehensive Announce the truth,the government departments should make full use of the mass media to guide public opinion to reverse the last part of the conclusion.