"Kim" Brand TV Talk Show "Jin Xing Show" Study On Road To Success

"Jin Xing Show" as a Chinese TV talk show turned out to be a dark horse industry, from the launch date, it frequently get the winner at Chinese TV talk show’s competition. Now good and bad quality of programs and accelerated phase-out program exist at the same time, they are seriously homogeneity. "Jin Xing Show" will launch from a gun fight red and continued to hit, the success of the program is not an accident, the author analysis the reasons from systems theory research, qualitative research, literature review, data analysis, research and analysis from the unique nature of the "virus" of fusion and dissemination marketing of the precision contents From the program narrative innovation, communication channels of several communication subjects and the perspective program, we find the program in question analysis of the television talk show on China and we can learn from "Jin Xing Show". Jin Xing was the main transmission to the host body, she makes the full use of the controversial star effect and stimulate the audience to watchJing Xing motive, while young women are the core audience of the show, thus the production and dissemination of program content developed for it. The author analysis the programs of full 2015,and the data reveals that the core content aggregation as "the entertainment,emotional,social phenomenon",. In order to meet the needs of the audience motives in narrative techniques of content dissemination and use of theater style narrative space, self-deconstruction and false hide calendar, she creates a relaxed feeling to the audience ratings, to meet the entertainment needs of the audience, while content to host the "real, sharp, humor" style chair presented and carefully manufactured memory focus increases audience "stickiness." Programs on communication channels using interactive stations and networks, a combination of online and offline, the channels of Mass media communication cover the whole, viral marketing, convenient viewing audience to meet the demand, while with the lowest cost to maximize the visibility of the program and click rate. Propagation program to meet the needs of the audience perception of the unknown information, environmental monitoring needs, recreation needs, psychological needs isomorphic. But there are also the social responsibility of media alienation, dangerous viewing audience fatigued, and therefore the host program continuously improves quality, innovative content and program mode to upgrade the "Jin Xing Show" quality, innovation and culture.