The Cultural Value Of "Xiaosong Pedia"

In recent years,endless Internet based Network programs spring up one after the other;programs such as hot social spot issues,talk shows that express self-opinions are quite popular among audiences.However,due to the low Internet access threshold level,low production cost,fast transmission speed,a large number of talk shows with low quality,shallow contents,and funny styles stampede in the market.This situation not only makes audience feel aesthetic fatigue and brings domestic Internet talk show goes to “over entertainment” downhill but also lost the cultural connotation gradually.With the purpose of spreading the historical and cultural knowledge,“Xiaosong Pedia”,an Internet talk show,became a clear stream.The unique cultural insights and rich knowledge accumulation brought audience a brand new visual experience and satisfied their cultural demands.This paper is written based on the cultural talk show " Xiaosong Pedia".The introduction part summarizes the domestic and foreign development environment of Internet talk shows and the writing ideas and methods to clarify the reasons for writing.The first chapter summarizes the existing problems of Internet talk shows by analyzing current talk show development situations and the advantage of " Xiaosong Pedia".The second chapter analyzes the talk show form of “Xiaosong Pedia” through the program positioning,program contents,program styles,target audience and communicating effects.The third chapter summed up the culture function of “Xiaosong Pedia” by analyzing the cultural spreading strategies.By researching and analyzing the above problems,the purpose is to provide a new perspective for domestic talk show research and a new method that how the cultural value is spread by Internet talk shows.