The Content Study Of "Xiaosong Pedia"

In such an era of excessive entertainment,a wide variety of network home-made programs have low barriers to entry,low manufacturing cost and large network users.They are widely launched by major video platforms,especially social hot spots and self-opinions Talk show loved by the audience.Among them,especially " Xiaosong Pedia" caused the most intense response.The" Xiaosong Pedia" aims to disseminate historical humanism,is like the heart of an audience that is hungry for knowledge irrigation.On June 6,2014," Xiaosong Pedia" was launched,and it was loved by the audience,creating more than 800 million hits,and the average broadcast volume of the single episode exceeded 5 million times.As a network talk show," Xiaosong Pedia" received such a large amount of attention,which is undoubtedly successful,but its success is closely related to its unique communication content.From the content of the subject matter," Xiaosong Pedia" has the characteristics of diversification,differentiation,thinking,knowledge and interest,which meets the various needs of audience.According to the form of the program," Xiaosong Pedia" adopts the form of individual talk show,and makes full use of the interactive and strong links of animation plate and Internet users to enrich the content of the program,so as to enhance the audience's participation enthusiasm.Of course,we should also see that" Xiaosong Pedia" exist program form too onefold,topic selection,narrow audience and advertising implanted slightly stiff problems need to improve.For a show to thrive,it has to be more innovative and innovative." Xiaosong Pedia" as a network of talk show,to the same kind of talk show has rich implications:innovative content and form,meet the spiritual and cultural needs of the audience growing;Establish brand awareness,create program brand,improve audience's stickiness;Expand the communication channel,through online and offline joint promotion,enhance the influence and spread of the program;We should increase the cultural connotation of the program and give full play to the function of the cultural inheritance of the mass media,so as to make the program have more profound social significance.