Research On Network Homemade Drama

From the Internet appeared in people’s lives, seem to herald a new era. Before the advent of the Internet, the public can only come into contact with the media television, radio, newspaper. And with the advent of the Internet with high speed development, people already has evolved into a more rich and colorful era-new media era. The emergence of new media to traditional media, as well as the impact of all walks of life has a big or small, and has a very big effect on its development path. Not only that, the emergence of new media has also changed the mass audience habits, people can receive information from multiple sources, and is very convenient. Traditional media has been emerging strongly impact the public network media, people also from the content of the single and less and passive mass entertainment culture had been rescued, into the various forms of online entertainment culture., so to speak, the network media have not only is a kind of carrier of the content, but has become a scale, in imperceptible in defining our lives, are also exert a subtle influence on changing people’s survival mass entertainment and recreation. Video website is also changing mass entertainment survival of one of the important factors. Video web site as a communication platform audio combination of content, nature in the dissemination of new media information occupies an important position. We know that the Internet is the root of video sites, and nourish the development of the soil. Therefore, along with the rapid development of the Internet as well as the domestic film and television works copyright protection policy, a new kind of art form, network homemade drama then arises at the historic moment. At present, the network, in the period of rapid development of homemade play major video sites also fully aware the importance of the development of homemade plays, so far as to say that the network is homemade play video site earnings of the key factors. Web sites, especially in love art, sohu, music, youku is given priority to, the investment and network homemade play an unprecedented increase in 2014. Network homemade play from the start of the little known to the high attention now, suggests that the network homemade play their own value, but at the same time, also has certain problem. The occurrence of any emerging things will accompany the adaptation and development, during inevitably exists some problems need to solve.This article is based on the network development of homemade play before and discusses the problems existing in the analysis. According to the spread of the related research of the current network of homemade drama and audience analysis, etc. Through some network homemade drama analysis illustrate the problem. Based on the context of the new media, from the perspective of communication, the network homemade situation in-depth discussion and analysis of the play. This article mainly analyze the domestic network of homemade drama. Article first to network homemade carried on the thorough analysis of the current situation of the development of the play, defines the concept of homemade play to the network, to comb its stage of development, then discusses the network homemade play their own advantages and existing problems, and its types and the main body. And analyzes its main characteristics. The second part of the article, the development of network homemade drama motivation, this paper discusses analysis on producers, investors, and the audience three aspects are discussed. Including the big background of the development of the Internet, and creative power, and excess capacity are also analyzed. The third part of the article from the perspective of communication, the network dissemination research of homemade play, through specific case analysis related issues, including network communication strategy, the propagation characteristics of the home-made drama as well as communication effect.The fourth part is the form of questionnaire survey. According to the questionnaire survey to collect data, analyses the network homemade audience of the play, and analysis of questionnaire survey is summarized. According to the feedback of audience discovered the network homemade play some of the practical problems, as well as the video website next how to rely on network homemade drama for income generation put forward some practical Suggestions, and be able to provide network homemade play the next development direction of guidance. The last part of the article through the analysis of the status quo of network homemade drama and questionnaire data analysis, for the network homemade drama, put forward the corresponding development strategy, and has carried on the analysis of development trend. Trend as didn’t happen, of course, be unable to study, but to the network through analysis and the current video website homemade show the importance of homemade play tomorrow, we can see that the network to a new thing is gradually perfect.