Changes In Users' Demands Of Video Website-from The Study Of Danmaku Video

Danmaku website originated in Japan,with the emergence of NICONICO Animation Website.The site allows the viewers to watch others' comments flying from right to left on the screen,similar to the game in the form of barrage appeared in the film.The comments will be preserved by the website automatically.When other viewers open the video,they still can watch audience's comments of this video.In June 2007,Mainland China have their own Danmaku website.After several years of development,AcFun(A Site)and bilibili(B Site)have become China's most two famous Danmaku websites.And other types of Danmaku website have already set up and developed.Bilibili has more than one hundred million active users and more than one million users use uploading function to upload videos.There are tens of thousands of new videos uploaded every day,and 90% of them are original videos.According to statistics,the average age of users of the B site is 17 years old,more than half of the users under the age of 24.Viewing need is the most basic requirement for all content sites.Traditional integrated video sites,such as Tencent video,Iqiyi video,etc.,provide more videos like TV series,movies,and other traditional programs,and the purpose is to provide users with a more convenient way of viewing.The needs of users these sites have met are most concentrated in the viewing demand,and the video content resources they provide often have excellent quality.However,Danmaku websites can meet users' other needs.First,they can meet the "tucao" demand.Now with the Danmaku,viewers can complain something while watching a TV show and even can say something which is unrelated to the show's topic.Second,they can meet more abundant ACG content demand.Before the advent of the Danmaku website,ACG content is not the traditional mainstream of video sites.But the Danmaku website is for ACG enthusiasts,providing a large number of Japanese animation works,enriching the existing ACG content.Third,they can meet the Re-production requirement.Everyone can be a writer on Danmaku websites.The original video content will be changed with Danmaku.When they are passed to the audience,the audience can be influenced by others' comments.Even they may come up with a totally different scenario in mind.The Re-production lets the websites provide users another kind of fun beyond video content itself.