| Danmu video site is a rising star of video sharing sites, and attract mass media’s attention. But academic research of Danmu video is still very little. This paper try to get out of old perspectives. And examine Danmu video from two more depth ways: The features of Danmu video and characteristics of Danmu video users.The first chapter describes the status of research on this topics, research methods and innovations. The second chapter reviews the origin and development of Danmu video sites, and highlights the object of paper: Bilibili video, pointed out that Danmu video is a network subculture. The third chapter compares the different communication model of Danmu video and traditional video, and summarizes the propagation characteristics of Danmu video.The fourth chapter is the most important part of this paper, research Bilibili video users’ characteristics through questionnaires and interviews, and using SPSS software for data analysis. The fifth chapter points out the shortcomings of Bilibili video, and make some proposals. |
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