Empirical Research On The Effect Of Danmaku Participation In Chinese Video Websites Uses

This paper applies Participatory Culture and Uses and Gratifications theories to Danmaku use.This paper can mainly be divided into five following parts:The first part introduces the research framework and question.The second part is the literature review.Firstly,it is the literature review of Participatory Culture.Secondly,it is the literature review of Uses and Gratifications.Thirdly,it is the literature review of research on Danmaku.The third part is the research method of questionaire design.This part proposes the hypothetical research model in this paper,and puts forward the corresponding problems and hypotheses.A questionnaire will be used to verify the model.The fourth part is the data analysis and discovery part.This paper describes the descriptive statistics,reliability analysis,validity analysis,correlation analysis and multiple regression analysis.The fifth part is the conclusion and the prospect.Summarize the main findings and innovation of this paper.Put forward the future research work of this subject.