| A surge is seen in recent years for the great advancement of the people's livelihood news. Most of this kind of news delves into local news, innovating unique broadcasting patterns, making breakthrough out of the fierce competition by TV plays and entertainment programs and accomplishing good audience rating out of catching capacity of the other self-made programs. The common successful characteristics for these shows are the brave reference from the news entertainment tide and taking audacious innovations.Pitched on the folk base, the people's livelihood news program "Lagua" starts on Oct.31,2005 in Qilu TV Channel (Qilu TV Station) and it has been maintaining the bull market for more than four years. The audience rating and market share of it show big growth by jerks and together with other programs in Qilu Channel it forms the super strong "Qilu phenomenon", gaining widespread attention from academic circle and practice front. Folk being the most comic show form and news being the most solemn one, how can they be joined together to accomplish so much? Because it has met two kinds of demands of the audience:information getting and entertainment providing. Therefore, the researcher takes "Lagua" as a case to explore the entertainment current:how large is the program's potential development space; what are the concrete reasons of gaining its hit; how did it adopt the entertainment current; how about its communicating effect? In this paper, al of these queries will be answered respectively. |
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