A Critical Research About The Phenomenon Of The News Media Consumerism

After the reform and opening up, along with increasing levels of Chinese people's consumption, the consumption concept and consumption patterns of Chinese people showed a wide range of trends, the phenomenon of high consumption and luxury consumption has arisen, which makes the domestic scholars began to focus on social effects what the consumerism has caught. In the media field, the media consumerism research also has begun to heat up, and the research orientation diversified. However, there is not much literature of systematic theoretical analysis about the phenomenon of consumerism emerged in the specific news media. This paper fist presents the origins of consumerism in the West and the concept of consumerism, following the background of the media consumerism is discussed using three theoretical paradigms combine with the situation of China. And then, the phenomenon of consumerism appearing in four news media is summarized and compared for the first time. Also, it is the one of its highlights that communication and sociological theory was employed in the analysis of how Medias promote the spread of the phenomenon of consumerism. Moreover, this paper exhibits the critical thinking by analyzing the positive and negative effects of the media consumerism from the perspective of the social function of the media. The document analysis, descriptive study, qualitative analysis is explored in this paper and the phenomenon of media consumerism was combined with basic theory in the interrelated fields. Through theoretical analysis, the essence of the phenomenon of media consumerism is cognized deeply. I hope this research will play an important role in this field.