| In 2002,the blog community rise,formed from the media in the form of the original;with the rapid development of the prosperity of foreign Facebook,Twitter,Sina,micro-blog,and other TencentNetEase rapid accumulationof users,since the rise of social media forms based on network;in August 23,2012,WeChat officially launched the public platform and then to today's headlines,Sohu,NetEase and other portals have launched a public number platform,since the development of the media into the public number times.Put forward as the dissemination of Canadian scientist Mcluhan ‘s theory"the medium is the message",every change in the media,will form a new means of communication,the formation of a new form of content.Micro-blog,WeChat and other social media,so that more personal independence "from the media","everyone has a microphone,so that more non professional content producers content innovation productivity,to realize the value of the platform," all is the hand piece ",social media users become the main dissemination of information dissemination the audience,has become" active audience "and" production of the audience".Xuezhiqian,as an entertainer,singer,non professional writers,but in the micro-blog platform to create unusual influence.The contents of most of his micro-blog story ads,but in micro-blog know the content for advertising,the audience still willing to click to view the article still has about 500 thousand of the amount of points like,an average of 60 thousand and 30 thousand the number of comments forwarded.Even at the end of the absence of advertising in the case,shouting".Such a high participation of the audience,so that the author interested in this phenomenon.The study found that close to the audience the life story of the content,spy,satin like the star's private life humorous language,as well as from the media "cold media" nature is the magic weapon JokerSina micro-blog soft success.I hope to be able to give inspiration from the media content entrepreneurs. |
PDF Full Text Request