Theoretical Framework And Communication Ecology Of Mediated City

As a mainstream school of North American communication study,the school of Media Ecology studies medium as environment and emphasizes on the interaction among medium,society and nature,which endows the school with profound humanistic feelings.This paper will start with the basic theory and paradigm of Media Ecology and then introduce the concept definition,connotation construction and ecological field of communication of mediated city in the context of mediated society.The first chapter mainly investigates the research background,relevant literature review,research innovativeness and implementation path.The second chapter centers around the concept and theoretical framework of mediated city.By means of tracing the source and logical analysis,this chapter primarily looks into the mediated city from the aspects of concept,connotation,theoretical source and theoretical framework.The third chapter focuses on the ecological field of communication in mediated city.This chapter attempts to build the macroscopic communication ecology of mediated city from three levels:symbol(discourse),perception(space),society(ethic).The fourth part is conclusion.It proceeds from the concept of mediated city and the construction of ecological field of communication in mediated city,putting forward new suggestions and countermeasures for urban communication and brand management in mediated era.This paper believes that the nature of mediated city is the interaction between human and society,which is generated from the impact of medium,as environment,on city,as social formation.Mediated city,as a process,its premise of formation is the mediumlization of society and the interaction of city,medium and human made by"space".The concept of mediated city is fundamentally different from city medium and city as a medium.It is mainly manifested in the truth that mediated city is a state description of progressive tense.The major theoretical sources are a series of relevant researches conducted by the School of Media Ecology,which are concerning medium and human,environment and technology.The most significant are the influence and evolution on urban development exerted by MacLuhan's theories of media ecology.As a totally new scene of human social life,mediated city is bringing about a new change of media effects,which are manifested in the following five parts:pseudo-environment,stereotype,public sphere,field of public opinion and consumption mode.The School of Media Ecology claims that three levels are included in the research of media environment:symbolic environment,perceptual environment,social environment.Content construction is conducted on the symbolic level,forming the discursive field of communication;space construction is implemented on the perceptual level,producing the spatial field of communication;relationship construction is carried out on the social level,generating the ethical field of communication.The construction of ecological field of communication in mediated city is the major breakthrough of this paper on the epistemology of mediated city study.