Research On The Text Feature Of Public Welfare Program "Waiting For Me" On CCTV

On 5 April,2014,the China Central Television comprehensive channel launched the program “Waiting for me”.This program is not only a blockbuster launched public welfare program on CCTV,but also the first national large people-tracing platform under the whole media application.This program kept up with the demands of times,and it also attaches importance to the current social problems.Its value has already gone beyond the program itself.The paper “Waiting for me” as a case study,the main use of case analysis,comparative research,in-depth interviews and other research methods to study.By comparing the existing tracing programs,this paper analyzes the difference between the charity program and the non-public service program.On the basis of summarizing the reason of “Waiting for me” and introducing the program,it shows the necessity and significance of the existence of the program.This paper focuses on the textual features of the “Waiting for me” program,which mainly includes explicit textual features and recessive text features,which show the intrinsic value of the program,and then put forward the main strategies to enhance the feature of the program text.Through the study of this article found that as a file public service program,“Waiting for me” to social benefits,the main public effect.Its rise and the national policy,social context,mass culture,media environment factors are closely related."Wait for me" program of explicit text features,including public,narrative,emotional,intertextuality,multimedia of these five aspects.“Waiting for me” the recessive text characteristic,also is the program unique intrinsic value,mainly can cause individual memory,collective memory and national memory.Through the “tracing story” to build the individual,the group and the text of the association,so as to improve the public concern about social issues,to build the media age for the return of spiritual values.“Waiting for me” text features of the improvement,respectively from three aspects.Through the deep expansion of the program's promotional channels and platforms,enhance the multimedia,strengthen the program and social interaction,including strengthening the program and other media,and audience interaction,through legal popularization or discussion to enhance public,through the “Search for action” or social issues of concern,improve public welfare.These three aspects of interaction,to further enhance the quality of the program and credibility,and promote the healthy development of television culture industry.