Research On Wechat Users' S Acceptance Willingness Elements In Academic Library

With the rapid development of information technology.Internet becomes more and more widespread in our daily life.As a product of Internet era,rapid development of Wechat has become a instant messaging software,which has the largest number of users in Asia.Based on critical mass of users and strong adhesive of Wechat,many companies and organizations have opened themselves' official Wechat public account to marketing their productions and concepts.Many university libraries have opened themselves' Wechat public platform and use Wechat platform to provide convenient and quick library service in this environment.In order to realize Wechat library is widely used in student population,the first is to know whether students accept Wechat library.This paper analyze the main influence factors of university students' acceptance and using on Wechat library service.Based on UTAUT reference model and according to a lot of relevant papers and conclusions,combine the Wechat library service's feature.This paper has a few alteration on the main influence factors of original model and introduces three new variables into the original model,including perceived risk,usage scenarios and individual creativity.This paper also focused on college students,through designing a Wechat users' acceptance willingness model in university library and giving a hypothesis to study.This research mainly adopts the methods of questionnaire.It designs questionnaire base on Wechat library users' acceptance willingness model,sheet were given to college students to answer in site,and were taken back to analysis date with SPSS22.0 and AMOS 21.0,including reliability analysis,validity analysis,description of the statistical analysis and whole model analysis.The result shows that,three dimensions,including user experience,subjective norm and individual innovation have significant positive influence on behavior willingness of Wechat library.Self-efficacy,usage scenarios,perceived risk have no significant influence,sex,type of students and experience have no influence to the willingness of Wechat library.At last,this paper base on the result of analysis and consult the positive influencefactors in the model,proposed some suggestions and giving explanations for the factor which have no significant influence.Beside,this paper also discusses shortage in research,and provides a prospect for the future research.