The Management Of The Quality Of The Content That On The Entertainment Shows Broadcastplatform Is Basedon The Externality Theory

2016,this year is known as the "first" webcast.Webcast as a product of the rapid development of the Internet network,surge in the number of live platform,has become the most popular of industry.Its popularity is breathtaking.As of June 2016,the users of live online of our countryreached 325 million,accounting for 45.8% of the netizens overall.Live on the size of the market reached 15 billion,is expected to reach 60 billion in 2020.Live webcast ascendant,but frequent mess.Especially in the live platform of the entertainment show,produced a large number of bad information and content that is vulgarization,obscenity and pornography.The bad information and content polluted ethos seriously and poisoned the general audience.So this trend of illegal need regulatory measurespowerfully.In this paper,the research focuses on the recent hot topic ofon the recent hot topic of entertainment shows broadcast on platform ofInternet regulation of content quality supervision.This paper first analyzes the selected topic background research value research methods and innovations,and the related literature in recent years were reviewed,and several important concepts of concrete is introduced In the research of the operation situation of entertainment shows broadcast,including it's development status quo of the development opportunity and transmission characteristics,on the basis of reviewing for nearly a year of unsightly incidents,sums up the content of entertainment shows broadcast platform on quality problems,from the perspective of externality theory analysis of the negative externality of impact Finally look at entertainment shows broadcast platform on the current regulation policy and vulnerability,under the externality theory Angle of view,respectively from two aspects of government intervention and private address entertainment shows the content of the broadcast platform on supervision and promotion strategy.Hope that through this study on the analysis of the problems and put forward strategy,can cause the attention of relevant departments,and the rule of law in a timely manner to adjust and modify.By this hoping it can improve the network broadcast platform environment,to produce more high quality content,lead the public to promote aesthetic temperament and interest and civilized quality.