The Application Research Of Archive We-media In Archive Information Dissemination

Based on relevant theoretical analysis of We-media and archival information dissemination,this paper analyzes the relevant research results at home and abroad,and studies the current application of archive We-media in archive information dissemination through questionnaire and case study.Through the statistics of the detailed data,it can be found that the main problems of archive We-media in archive information dissemination are as follows: Firstly,Due to insufficient publicity of itself,users of archive We-media know less about it and have low satisfaction with it;Then,There is short of relevant norm and system in the operation and management of archive We-media;Finally,It's subjectivity and user are not strong enough,for example:the information spread by archive We-media can not meet the needs of its users;the editing methods and quality of the information on its platform are uneven;the interactive space on the platform are small and users interact with each other less;no timely feedback to users' interaction,and so on.This paper has analyzed the reasons of the problems listed above.It has raised some suggestions to improve the quality and level of archive We-media in archive information dissemination from the body,the content quality of archive We-media,and the interaction between its users and itself through taking example of the successful We-media platform operation and combing the actual condition of itself.And the suggestions are as follows: Firstly,Strengthen the publicity to improve users' awareness of the platform,and change the service model to improve the users' satisfaction with the platform;Then,Establish norm and system to check the information spread on the platform,so as to improve the quality of the content;Finally,Combine online and offline publicity to enlarge the interactive space and enhance users' stickiness.