Design And Implementation Of The Synthetic Leather Company's We Chat Public Account Official Platform

People are accustomed to use IM apps on mobile devices instead of personal computer in this century.TENCENT has a great experience in IM applications,and they also has strong technology base and customer resources.WeChat,an IM app which is making by TENCENT,quickly becomes to the most popular IM application for mobile devices.More and more enterprises and people registered WeChat public official account and build their website on We Chat platform.They believed that WeChat can help them earn more money and make their brand more famous.WECHAT official account admin system provides public information interaction between user and fans,but the function is limited.Users can't better reflect their own brand characteristics,and use the developer mode will spend too much cost.Beijing Crespi co.,LTD.is the Italian Giovanni Crespi group's subsidiary in China.Beijing Crespi is the supplier of Buberry,Prada,COACH,Michael Kors and Nine West.Beijing Crespi can provide excellent PU or PVC synthetic leather for shoes,bags and car interior.Beijing Crespi has excellent products,but Beijing Crespi needs more customers.The WeChat public official account is a good choice for Beijing Crespi.This article provides a design which can build a WeChat official account admin platform with lots of function for Beijing Crespi.This WeChat official account admin platform is mainly composed of data communication subsystem,message processing module library,micro stand visual editing subsystem and the analysis of the fans' behavior data collection subsystem.These 4 modules are connected together by routing rules of the router.Data communication subsystem's function is the message parsing and message encapsulating,then pass the message to the WeChat background programming interface for data communication;MSG processing model library provides difference MSG processing models,and they can processing the data corresponding by the WeChat background then generate the reply message;Micro station visual editing subsystem's functions include: effect of micro station real-time preview,editable micro stand style,editable navigation menu and micro stand temp-list Fans' operation data recording system function is recording the interactive message between fans and platform,the message including chat records,rules of usage and keyword trigger rate.This article's design has a template engine based on the MVC Smarty,and it provides the presentation template which using the Smarty features.And using XML configuration file to configure and modules,that can enhances the system scalability.This synthetic leather enterprise WeChat official account admin platform's advantage includes not only high efficiency and rich functions but also can effectively reduce the cost of message interaction between fans and platform.