Chinese Entrepreneurs Cover Reported Study From 1985 To 2016

Cover story is the core of the magazine,reflected the concept the news editor of the magazine,and it also plays an important role in the branding of the magazine spread.In May 1985,the Chinese entrepreneurs founded in Beijing.It is the earliest domestic magazine named for entrepreneurs,is also the country's largest and most influential business magazine to circulation."Chinese entrepreneurs" witnessed the whole process of economic development of China's reform and opening up,the cover is given priority to with Chinese entrepreneurs,it by focusing on Chinese entrepreneurs group shows the spring tide of reform and opening of individual micro history.Can say,"Chinese entrepreneur" cover report is a combination of national economic development and personal change of social activity.Based on the 1985-2016,"Chinese entrepreneur" 349 cover report as the research object,the methods of statistics,text analysis for research.In this paper,according to China's reform and opening up 30 years the economic development of China's two important time nodes,the author divides into the "Chinese entrepreneur" cover three hours to study.In the first period of time,"Chinese entrepreneur" cover story type single,reported people focus on the theme of the economic reform of state-owned enterprises and using the flattening report way.In the second period of time,"Chinese entrepreneur" cover story type gradually diversified,reported people focus on the theme of the socialist economic system reform,the use of the three-dimensional approach to report.In the third time,"Chinese entrepreneur" cover types have diversified,report shows character concentrated enterprise competition under the economic globalization development of the theme,using the depth reports and individual way.Finally,the comprehensive "Chinese entrepreneur" three stages of the foundation,the author found that "Chinese entrepreneur" cover report also exists some shortage,small scope,main show is selected characters content homogeneity,layout design is not reasonable.To this,the author puts forward three Suggestions: first,expanding the range of ideal characters;Second,achievement the scoop;Finally,improvement measures such as strengthening the cover design,in order to achieve a good communication effect,improve the influence of the magazine.