A Study On The Image Building Of Chinese Famous Entrepreneurs In The New Media Context

With the advancement of China’s reform and opening,the well-known entrepreneurs in the mainland gradually enter the public vision,they are not only active in the economic,political,cultural and other arena,but also become the protagonist of the mass media spotlight.This paper takes ten well-known entrepreneurs in the Micro Message Public Platform as an example.From the perspective of text and discourse analysis,this paper analyzes the image of well-known entrepreneurs in the new media platform,tries to outline the process of building the media image of the well-known entrepreneurs in the mainland,and then sums up the basic situation of the entrepreneur’s media image.In addition to the introduction and conclusion,this paper is divided into four chapters,the first chapter mainly uses the content analysis method,through the sample of the article theme,release time,release the main body and other data statistics and analysis,described in the macro entrepreneur Image frame.The second chapter analyzes the discourse system,the title style,the key words and the emotional tendencies of the article from the concrete text,and analyzes the specific discourse style created by the Micro Message Public Platform to the well-known entrepreneur image from the micro perspective.The third chapter is based on the existing research,summarizes the status of the well-known entrepreneur image in the mainland.The fourth chapter analyzes the main reasons that influence the media image of the entrepreneur from the social and media levels,and puts forward some thoughts on the shortcomings of the media in the process of entrepreneur image construction.