Research On Online Game Live Based On User Perspective

The development of the Internet era,the user in the aspect of content production and consumption carry more and more significance,also shows the characteristics of the corresponding.Game live,as one of the important application of Internet,its users to present the essential characteristics of the Internet users,and the user experience,user interaction,user generated content and custom four aspects present a more distinctive characteristics,and at the same time,as an important participant in the live games platform,promotion strategy also is particularly important to the development of the user.Based on the characteristics and significance of Web2.0 under the background of the user's understanding,through the analysis of user data,found that the basic attributes of network game live user preferences and their behavior,especially focus on the social attribute and behavior characteristics of e-sports users.In terms of user experience,based on the Internet economy is the trend of economic transformation from the service economy to experience respectively,but because live online game is a way of experience strong content production and consumption.Games live users in heart flow,immersion,emotional experience on the three most common form of user experience,showed more explicit factors,mainly in the game content,the host and live platform,and its promotion strategy is embodied in three aspects.In the aspect of user interaction,the users of the game live have a strong attachment to interaction,and the interactive behavior has the characteristics corresponding to the game live platform,including the difference of interaction frequency,interactive behavior With the purpose of profit and message behavior of the peak intermittent.Barrage as a concentrated expression of its interactive text,but also on the game live content and interactive experience have a certain impact.In terms of user generated content,draw lessons from the cognitive surplus,social cognition,social exchange theory,the game live user needs,sensory pleasure,satisfaction,based on the interaction such as motivation,live through diverse channels to participate in the network game to generate content,bring another party to live platform,personal live game is a typical representative of them.Finally,in the game live user customization,user customization is the user needs personalized concept in practice direct product.Game broadcast users in the broadcast channel subscription,the pursuit of the game content IP and the game equipment,customization,etc.,are to show its pursuit of custom development,but also reflects the needs of individual users continue to develop the trend,fully confirmed To enhance the user's sense of urgency.