| In 2015,the United States has red on the south by southwest of a live called Meerkat software,as the forefather of mobile video broadcast APP,finally after 18 months of operation the software from the APP Store shelves,but it opened a new way of communication,mobile video broadcast concepts across the great river north and south,since the Meerkat the outflow of Periscope media broadcast services operators to take the banner and lead the UGC mobile video broadcast as "darling" of the media industry.Since then,mobile video broadcast APP springing up all over the world,dubbed the "live" in 2016.So in the face of the new formats,mobile video live broadcast news program status within the APP?What is the advantage of its weaknesses?Under the means of live how to take advantage channels to win content?How to survive in the competition?How to audit regulation how to profit?Based on "Beijing time" the earliest to enter in the field of mobile video broadcast news APP as the research object,through the analysis of its present situation and development,to solve the above problem,for the other to start,or a fledgling needs to improve all aspects of the broadcast platform to provide some reference and Suggestions.After the emergence of new media impact the traditional media,traditional media to integrate with the new media environment,have been thinking about a new train of thought,and felt positive practice.On April 2016,the first mobile news broadcast APP to launch "Beijing time";On August 9,2016,zhejiang radio and television group blue spirit's live;On February 18,2017,37,cities under separate state planning,radio and television agencies at the provincial level collective contract in CCTV news portal,together with the national system of radio,film and television media "joint fleet"."Live + news" is one of the news media development direction in the future,so the study of it is very meaningful.Full text of a total of six chapters,the first part is the introduction,introduced the research meaning and the purpose of the research methods and the innovation of this article.The second chapter discusses the mobile video broadcast APP development and the status quo,because only the unity of subdivision of mastering the form of the whole industry industry operating more practical Suggestions are put forward.Thethird chapter is "Beijing time" as the object of deconstruction,the APP from its whole design and programming in form and content of audience participation situation,the perspective of the current mobile video live broadcast of the news style,on the basis of the fourth chapter points out the problems existing in the mobile video live broadcast of news programmes in the APP,the fifth chapter is the problem for the mobile video broadcast news APP finishing countermeasures and development prospects,and then summarized.According to the knowledge of the journalism and communication,and combined with the research object,based on the analysis of research the mobile video broadcast news under the end after the operation and development,the author draw the following conclusion: the first is the mobile APP live class background because video broadcast technology continues to advance,smartphone pixels is higher and higher,4 g technology used more and more common,at the same time the audience access to information a surge in demand,and they are accustomed to from the mobile end fragments of personalized information service.The second is about the broadcast industry after the internal and external factors are adjusted for many times,capital investment tend to be more rational,is a sustainable vision of the industry,so is suitable for people into the traditional news media and the media,on the one hand,to expand the channels of media convergence and the way on the other hand can attract more audience.The third is the "Beijing time" compared with other that a live platform,is a professional mobile news video broadcast,behind it there are both commercial elements and traditional media,although the design of the APP layout and program form and content have been walking in the forefront,but the audience interactive participation is insufficient,have very big development space.The fourth is the problems existing in the mobile video live broadcast of news programmes in the APP for delivering content intermediary universality and particularity of contradiction,improvement in terms of information release control and public opinion guide,emergency and emergency disposal and contents of the storage and copyright are yet to be promoted.Fifth,mobile video broadcast news program for development of APP must nap,content to fit on the characteristics of mobile media need to pay more attention to,must be innovative ideas,to learn to use UGC to find the right way of income,set delay setting safeguard measures and emergency and contingency disposal,improve the quality of the staff,improve industry standard and laws and regulations. |
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