Winshare Company Enterprise Culture Construction Research

Free market competition has become increasingly fierce since China joined the WTO.Under the background of more chance and challenge,Chinese enterprises should reform and innovate,so the enterprise culture will develop again.As traditional life and economic model are broken by the rise of the Internet in recent years,Chinese economy is in a period of high and rapid development.At the stage of Thirteenth Five Year Plan.the State Counciladvocate the concept of mass entrepreneurship and innovation,which will lead to a new round of economic tide.The Chinese enterprises will have more opportunity to develop andface severe challenge in the economic transition period.Every enterprise should build enterprise culture that match their development,ensuring and promoting our enterprises continually developing..Winshare Limited company used to be a book publishing institution,while nowadays it is a leading pioneer state-owned firm.After restructuring our industry chain in 2005,we realize an integrated business pattern containing publishing and printing.Meanwhile,we never stop expanding businesses related to culture and media,by which a diversified development can be achieved.Winshare haven?t realized the the importance of enterprise culture in enterprise development in the past time.According to the existing investigation and analysis,there were many problems in the construction of Winshare?s enterprise culture.The article presents willintroduce some theories about Winshare?s enterprise culture,combine the existing enterprise culture and the strategy of business development,discussing how to increase the ability of Winshare?s development and the construction of enterprise culture.