Design And Implementation Of Liaoning Unicom Marketing Support Management System

Today's communications industry development speed is very fast,the communication industry is becoming more and more important in people's life,has entered into every aspect of people's lives.So the communication industry has become the hot industry,in the market competition is increasingly fierce,and companies to develop some marketing strategy is various All flowers bloom together.In order to attract more customers,operators need now has its own characteristics,formulate and very competitive strategy is imminent,can adjust or on resources allocation optimization to reduce business costs,expand the profit,but also enhance the core competitiveness of enterprises.This paper uses the data mining technology,to analyze the market staff and customers,and the first time to grasp some important information data market,using Java for development,this is the key to the development of the system.According to the analysis of the specific needs of Liaoning unicom marketing support management system,combined with the actual characteristics of this system,this system can be divided into five modules:Management Overview management module,customer management module,business management module,the list of system management module and security management module.Among them,management overview management module includes the main business indicators,monitoring,monitoring,horizontal channel industry benchmarking and business bulletin five function;the customer management module including account query,query,arrears recovery and broadband expired four function;business management module includes a channel and the Department relationship maintenance,base station and the relations between the departments,maintenance list of customer allocation,net management,target market listing system and the annual budget and scheduling six functions;the list system management includes a list of customer management,business management,account management,dual gauge examination manual configuration and dual gauge assessment report five function;safety management module includes user management,role management,system resource management,system announcement and log management five function.The development of the system greatly improve the profits of enterprises,improve the efficiency of the enterprise,and enhance the core competitiveness of the enterprise.