The Study On The Interpretive Media's Audience Satisfaction Of Xi'an Banpo Museum

Museum of today's society, how to conform to the trend of The Times, actively integrated into the local social development, formed its own characteristics, continuously enhance the level of social services, provide high quality service for the audience, become social evaluation museum and the museum workers an important index of measuring their own work, the museum to the audience multilevel and multidisciplinary, multiple points of view of service, service facilities and service means and standard, all information must be based on understanding the audience, meet the demand of the audience a variety of service consciousness, the museum audience satisfaction research has got more and more attention.Interpretive media is a bridge to link museum and the audience, the museum pass information to the audience the most direct platform, and the museum of media audience satisfaction is important way for audiences to evaluate the media performance, therefore, of the Xi'an banpo museum interpretive media audience satisfaction research, help to understand and improve the service level, the explanation of the Xi'an banpo museum for definitions of perfecting the existing media, and meet the demand of the audience's visit has important practical significance.The thesis mainly through on-the-spot investigation, using the method of questionnaire and interview method to obtain the Xi'an banpo museum, the characteristics of the audience, commentary of visiting and features, and the audience of the Xi'an banpo museum media use before the expectation and satisfaction evaluation after the actual experience, in view of the investigation result, and using SPSS 19.0 statistical software, paired T test and IPA analysis method to analyze the data, summarizes the present situation of the Xi'an banpo museum interpretive media advantages and need to improve and perfect, and combine the scene of the audience feedback information and requirements to visit, for the Xi'an banpo museum explains the development and perfection of the media put forward feasibility Suggestions, for reference.