A Case Study On The Transformation Of "THE FOUNDER" Magazine

" THE FOUNDER " magazine was founded on the basis of marketization in2008, in business transformation gradually out of the traditional journals of the business, to abandon "THE FOUNDER", according to their own characteristics of integration of resources to user needs as the core business services industry Chain, business start dark horse club, information for traffic entrance,offline activities and membership services retained users, business counseling training and public relations services to cultivate the depth of users, the establishment of multi-level entrepreneurial service system, and ultimately developed into business of the full integration of service agencies-Entrepreneurs dark horse Group. On the basis of combing the development course and current situation of " THE FOUNDER ", this paper summarizes the basic process of its transformation and uses the relevant model of effectuation to analyze the conditions, causes, transition level and transformation path of "THE FOUNDER ". At the same time, this paper based on the group identity theory to the members of the dark horse community interviews, summed up the " THE FOUNDER " in the transition path of the prominent features of community business. At the end of the article, the tendency and the prospect of community commerce in the future status and influence of traditional media transformation are analyzed. This paper intends to enrich the case studies on the transformation of traditional media in the context of media convergence and Internet shock through the analysis of the case of " THE FOUNDER " transformation.