Under The New Media Environment Of American TV Series In China TV Platform Communication Strategy

Spread of foreign TV series in China, rich in the audience's cultural life and entertainmentin a certain extent, on the other hand,it challenges and impact on the local culture in China. In many overseas TV series, the spread of American TV series is a unique, there is a sharp difference between the internet and TV: on the TV platform, most of them end in the dismal ratings; on the Internet platform, they made succeeds by the P2 P technology, most respected audience TV series have not been officially introduced.Compared with the traditional TV platform, network platform have less monitoring and review. As the popular overseas TV Series in China, American TV series has larger scale, more violent and pornographic scenes and there is indeed a part of violates the Chinese mainstream values. Therefore, along with the American TV series spreaded in China network platform, the State Administration of Radio,Film and Television(SARFT),also further strengthen the foreign TV show,especially in network platform. On the one hand,SAFT have take measures to severely crack down on violations, strengthen the review,on the other hand,choose a part of the audience favorite TV show, moderate deletion and purification,reconstruction, into the mainstream TV broadcast platform to accord with socialist values, also do a more polite strategy.The second chapter briefly introduces the basic situation of America TV process in Chinese. Because the American TV series in Chinese are network audience. Successful dissemination of American TV series in television platform, the network needs to attract audience for TV audience. So the third chapter analyzes the network audience of American TV series in China. Through questionnaires and depth interviews. The way of empirical investigation of American TV series in Chinese network audience. At the same time, the new media era, the spread of American TV series in television platform with dismal, but like a raging fire in the network platform,TV platform, need to learn from the successful experience of network communication.So the fourth chapter to take " The Big Bang theroy" as an example, reveals the reasons for the success of American TV drama communication platform in the network. The fifth chapter analyzes the new media environment, The communication strategy of purified American TV Series Under The New Media Environment.Drama in the behavior preferences of the Chinese way of communication and the audience are closely related. In terms of the American TV audience, dubbed version of the American TV series is excessive and blunt cut, broken voice, destruction of the beauty of the American TV series itself,. Therefore, the spread of American TV into TV platform, itself is a kind of American TV audience game: it is necessary to appropriately to meet the part or even most of the demand, to attract the watch, but also exerts a subtle influence to be guided.