Sign And Characteristic As A Communication Carrier In Intercultural Communication

When we talk about the concept of Intercultural communication, what wementioned is not only communication itself, but also the conflict and merges betweencultures. The target or audience of Intercultural communication will always havesignificant characteristic differences which differ from original culture. Under theprocess of Intercultural communication, audience might got new experience on mediaor even change their view of the world. This research is based on the observation of“Shinto” element in Japanese Animes. Through the observation of audiences’changing media experience and their transforming character, the author tries toconclude the general discipline of Intercultural communications.Firstly, technology improvement is the premise of intercultural communications.Technology guarantees the possibility of Intercultural communication, defines theaudience under modern communication environment. Through the researchment ofAnimation which bearing the element of “shinto” characters, we can got theconclusion that the contents of intercultural communication must meet the term of“unfamiliar” and “readable” to the audience. Under the process of decoding andsignifying practice of audiences, the external(alien) and local cultures gradually mixtogether and finally reach the stage of socialization of external cultural symbols. Inthe passage the author conclude two significance of this stage which would be theappearance of “media representation” and “second creation”. As the process ofsignifying practice goes on, the local audience might recognize the “mythology” ofAlien cultures, and their aesthetic paradigm also changed. This phenomenon symbolsthat the process of Intercultural communication has reached a high level degree.Hence, through the research of canonical form of audience acceptance inIntercultural communication, the author gives some advice on the policy making andmedia creating of modern Chinese cultural creative Industries. Hopes that through theanalysis of internal law of cultural communication, the author could provide his owncontribution to the innovation and creation of China’s cultural industries.