A Study On The Law Of Rumors In Domestic Network

Rumors are the oldest media,with the arrival of the new media era,the production mode of the information content and mode of transmission changes,the faster spread velocity,the increasing area,more open cyberspace,more dispersed sources make everyone could be the source of information,which are for the breeding and dissemination of network rumors to provide a more convenient and fast technical conditions.The spread of media and social,technology and other factors to promote,making rumors more normal to WeChat,microblogging as the representative of the media from the network rumors of the distribution center,rumors are widely disseminated by people,these rumors make use of the net citizens' flooding from good psychological,angry emotions,the lack of awareness,the diversified interlaced network relationship to spread insanely.Accompanied by the rumors is strong contagion and destructive power,the power has a huge impact on the media ecology,social public opinion environment,social mainstream values and individual value judgments.Therefore,how to eliminate the effect of smashing rumors effectively has become an urgent problem to be solved.Since 2016,WeChat has become the primary position of network rumors spreading.Rumors mechanism of WeChat platform gradually mature.If we regard 2015 as the exploring stage of WeChat rumors mechanism,then 2016 is the mature stage of WeChat.In 2016,it became a new node for the spread of rumors,spread form and rumor mechanism.Therefore,this article takes the hotspots of rumors since 2016 as the object of empirical research to explore the spread of rumors in the new stage.To start,to seek more effective,targeted network rumors coping strategies.Through the integration of the document literature of domestic and foreign scholars to rumors and network rumors,I discuss the definition,classification,characteristics,transmission patterns,influencing factors,coping strategies and so on of rumors and network rumors.And I give a definition of rumor:rumors are unfounded but widely disseminated by the public interested in things or issues of interpretation.At the same time,the concept of cyber rumor is defined:the interpretation of the things or problems of the public who are widely disseminated by the public by media without factual basis.I construct the three-level index system of the basic information,the dissemination situation and the coping situation of the network rumors.Then I do an empirical study of 100 popular network rumors since 2016 to explore the spread of rumors.First,I do the word frequency analysis and the semantic analysis of the contents,the results and the positive and negative high frequency words of network rumors.The second is to do the descriptive statistical analysis of the type,the first channel,the affected area and the most heat area of network rumors.The third is to do the mean comparison of the different stages of the spread,the last time and impact power of network rumors.The fourth is to do the bivariate nanlysis of all indexes of network rumors through the chi-square test,the independent-samples T test,the analysis of wariance and the correlation analysis in order to test the hypothesis that make.The final is to do the case analysis specifically to confirm the thecretical point of view.Through the empirical study,I found that the time of duration and the media impact index are related to the types of network rumors,the media impact index of network rumors is related to whether the traditional media report or not,the formative period and media impact index of network rumors are related to whether the opinion leaders take part in the discussions,the reading quantity of the main WeChat public account is related to whether there is any topic of microblogging of the network rumor,and there is positive correlation between the reading quantity of main WeChat public account and the reading quantity of the topic of microblogging.And the media impact index of network rumors is also related to the topic of microblogging,there is positive correlation between the media impact index and the reading quantity of the topic of microblogging.And I put forward my own recommendation for the response strategy from three aspects of information transparency,the public judgment,the intervention in the steps of generation and propagation of network rumors based on the resolution formula of rumors in the paper.The relevant departments of the state should promptly solve the social problems what public concern,improve social satisfaction,enhance the credibility of the government,make the traditional media play a regnant role in refuting slanders,and deal with rumors together with the new media.While improving the scientific and cultural literacy and media literacy of citizens.Not only protect the basic power of citizens,but also enhance the ability of citizens to communicate rationally.Then the government should improve the legislation,lay down the targeted laws and regulations,and make use of the opinion leaders to guide and control the network rumors.Finally,we should vigorously develop the science and technology to deal with rumors in order to build the rumor governance system of long-term prevention rumors,timely detection of rumors,effective control of rumors spreading.