Not In My Backyard And Resistance Communication Under The Theory Of Empowerment

The economical development brings the enhancement of living standard, at the same time makes a series of social contradictions to highlight. The social resistance and social conflict caused by the environmental issue are one of them. After more than 30 years of reform and open policy, the Chinese economy achieves the amazing achievement, but the "development principle" that the economic development relies on has gradually become the blasting fuse of various social contradictions eruption in new century. Although the government has a mind to shift economical development method, integrates the environmental factor into the measure index of economic development, but from central committee to place, the policy inertia of more than 30 years "development principle" is still hard to change. Especially the local government, still excessively stresses that the GDP importance, starts some major issues simply and crudely, but does not consider the environmental factor as well as possible various social contradictions that therefore produces.In recent years, the resistance movement caused by environmental issue occurs frequently, which is one of the "development principle" consequences. This research will start from empowerment analysis framework by taking the self-empowerment, the individual empowerment, the organization empowerment, the association empowerment, the community empowerment and political system empowerment as angle of view, select the related online posts in the Riverside Garden Forum (JWJ BBS) as the sample to comb Panyu garbage incineration selected location event in light of the method of text analysis, and analyze the discourse constructs function of media which is an important communication medium in movement, as well as analyze how to realize the empowerment in the movement from the individual to the community. Eventually realize with the dialog of government, integrates movement and dialog form that from bottom to top to the daily political system.Through combing the Panyu event and theoretical analysis from the point of view of the empowerment.We discovered that, the owner in the Lijiang garden community that the community network is quite developed, popular science settlement, mediates the extremist sentiment, mobilize the owner and others by posting on the Riverside Garden Forum the community (JWJ BBS), the media has played the irreplaceable organization role in the movement. However the reason that the community website can achieve the above goals, cannot leave the interaction with mass media whose response of community website content and the report of community public opinion make the movement realize the mobilization in the microscopic level, can advance in the macroscopic level. The Panyu garbage incineration selected location event can obtain the success, in fact is the result of community network and mass media interaction.