Audience Analysis Of Network Live Show

With the arrival of the omnimedia,eyeball economy becomes more and more popular.As emerging industry derived from the eyeball economy,network live show develops rapidly in recent years.All its market size,risk investment and active users increase exponentially.The live show stage set off by the grassroots mass and the disintegration of grand narration make people tired of profession,template and mechanization of the traditional programs.Fragmentation and interaction of the video programs becomes a major trend.Audiences of network live show have shaped a special group.Their preference to live showaffords lessons to the media like traditional television.Their choice of entertainment and culture methods will also certainly influence the development of the entertainment industry and social culture.In order to grasp the hot phenomenon,taking the audience as a point,this article attempts to explore the essence and influence of the phenomenon of the network live show through the analysis of the psychology and behavior of the audience.At first,the article introduces the research background and the origin of the thesis;reviews the literature and summarizes the previous researches on the network live show to do a literature review;uses relevant theory and scientific methods such as questionnaire and in-depth interview,etc.;briefly describes the framework of the thesis.This thesis clarifies the concept and types of network live show and do a structural analysis based the Statistical Report on the Development of China Internet Network and the data obtained from the questionnaire and in-depth interview in order to obtain the quantitative information about the audience size,media contact,arrival rate and so on and analyze the structural characteristics of the network live show audience.This thesisanalyzes the behavior and psychology of the audience of network live show.It also uses the theory of "use and satisfaction" to analyze the satisfaction of the entertainment psychology of the audience,the satisfaction of the escape from the reality and the satisfaction of the various desires.At last,the thesis analyzes the interaction between the two sides of the network live show using some theories of the communication process.