The Live-dinning: Diffusion Of Innovation And Use And Satisfaction Of The Audience

The extensive coverage of the Internet and the popularity of mobile devices such as mobile phones and tablet PCs have contributed to the development of the web-based live broadcast industry,which has gradually become a new form of entertainment with increasing influence.Due to the rapidity of the Internet and the convenience of mobile devices,the social network's live broadcast provides a space for development,and the live webcast gradually gets into people's daily lives.With the development of the live webcast,the live broadcast of the Internet has gradually got people's attention.Because of its closeness to life and new forms,it has attracted the attention of many Internet users since it was introduced into China in 2015.The live-dinning is a type of live webcast.Therefore,I summarized the concept,classification,characteristics,and development status of live live webcast in this article,and then makes a preliminary summary of live dinning.Secondly,the audience of the web-based live broadcast was used as the research object.The literature analysis method,online participatory observation,case analysis method and in-depth interview method were used to explore why the audience of the live webcast watched live-dinning? In the process of watching live-dinning,what kind of satisfaction has been achieved by the audience ?The process of innovative diffusion of live dinning is also a process of accepting and using new things by the audience.The study found that in this process,the more reliance on the Internet,and people who like to explore new things,the sooner they realize and use the Internet to eat live.;the re-dissemination behavior of the individual in the social platform will affect the audience's perception and judgment of the live-dinning,thus affecting the audience accept the live-dinning.After the audience has actually contacted the live broadcast,they can obtain functional satisfaction,emotional satisfaction,and communicative satisfaction during the viewing of the live broadcast.Finally,through the study of the live broadcast audience,the author made a reflection and summary.