A Study On The Spreading Of The Phenomenon Of Populism Under We-media Context

With the development of the media technology, the continuous improvement of Microblog?Wechat and other media platform's technology makes us enter the era of self-media. The self-media has created an equal stage for everyone to have a microphone. Everyone has the right to express opinions and be the center of influencing others. The influence generated by public opinions is growing more and more strong. In the trend of expression, compared to the rational, impartial and objective voice, people tend to supporting the voice with Extreme, vulgar, violent and cruelty tendency and these voices get the support of most people also. In the extreme emotion generated by public opinions, Judging an events is not based on clear facts and logic, but based on the identity of the parties. rich second generation luxury cars,urban management, Professor, etc,are the keywords to determining the nature of the network event. In simple terms, we called this extreme, violent and emotional public opinion trend be populism.The investigation and data showed a large number of people may be a populism when stimulated by something. "Internet populist influence on citizens' participation in action, which intensifies the complexity of China's social contradictions in the transformation period".In this paper, the research scope is defined on the platform of the self-media.the public opinion expression in We Chat and Micro-blog is the research's object.By using the case analysis method, I summed up the extreme phenomenon of the populist in self-media.Such as hating the rich phenomenon;Anti-Japan trend;anti-cultural scholars and academic and so on.Then I analyze the characteristics of the present populist communication phenomenon in the media: different expression methods,;the diversity of the topic;a wide range of social mobilization and being guided by the opinion leaders easily.Combined with the characteristics of the dissemination of the media, using the microscopic point of view, i.e., the propagation subject, channels of transmission and the spread of object,the paper Analyzing the reasons of the populist in the self-media.I often analyze the influence of the populist communication from two aspects: Caring for the vulnerable groups and to pursuit the social justice; realizing the citizen's rightof discourse in the local dialect; harming the media communication order and the spread of reason; expanding the Group polarization and inducing group events easily.Finally I put forward some feasible strategies: enhancing the interaction between traditional media and blog and to enhance the credibility of the traditional media; Enhancing self media opinion leader's self awareness and let them to guidance public opinion correctly, correcting guidance of public opinion; Putting forward new modes of self media management and building rational social media dialogue mechanism. By this way, I hope I can provide some reasonable suggestion about how to guide and govern the populist in self-media.