The Value And Development Countermeasure Research Of TV Barrage

In recent years,television barrage began to appear in people's vision.It has injected new vitality to the television program undoubtedly,and it enriches the viewing experience of the audience at the same time.This is obviously different from the traditional passive viewing mode.TV barrage itself has incomparable superiority,which rely on the Internet due to its survival of the soil.Based on its interactivity,instantaneity and other attributes,television barrage can gradually been contacted,quickly mastered and used.The process of the preliminary use about the television barrage truly reflects its mobility as a new communication tool.But it is undeniable that appear smaller barrage of television,and is highly restricted,which makes it have not yet become mainstream.The author aims to study the characteristics of the television barrage,current situation and existing problems with a view to recommendations for the feasibility of the television barrage in the future.In this paper,we conducted a comprehensive analysis and research on television barrage using literature research and inductive analysis.First,based on the features and value of the television barrage,we know barrage is a form of sharing his thoughts on the screen relying on the technology of barrage with other viewers when an audience watch a program and find a point of interest.Meanwhile it summarize that television barrage has features of instantaneity,direction,diversity,interactivity and others.We focus on the value of television barrage and conducted a careful and detailed analysis,including improving feedback,enhancing user stickiness,and accelerating big data applications.Secondly,we summarized the status quo of television barrage,pointing out clearly the innovation of television barrage.It has changed the traditional forms of broadcasting of television program.Although barrage was intermittently introduced,but its role should not be overlooked.Of course,the audience has mixed views on the television barrage,which inseparably relates to their own age and their requirements on television program.But objectively speaking,the difficulties and problems in terms of the audience viewing experience,auditing,and possibility of popularity to some extent restricted its development in the field of television.For this,we can both make the barrage come true by technical means and reach the area barrage agreement or cooperation with the provincial radio and television operators or Internet TV manufacturers,we can also avoid the negative effects from the different aspect of the institution,mechanism or participants.