The Research Of Content Production Of Cultural PGC Program On Chinese Video Sites

With the advent of the era of Web3.0, the content of the websites was gradually changed from PGC(Professionally-generated Content, professional content production) to UGC(User-generated Content, User Content production), also at the same time, a variety of homemade content by website and We-media came into our life. Some PGC shows like “Morning Call”, “Luo's Thought” and “Hong View” had caused extensive concern and won the good reputation. As a branch of cultural programs, how it works out becomes the top priority.In order to know how it works out successfully, we will analysis the characters of several representative PGC programs by using the method of close reading and comparatively analysis based on network communication and media management theory, and also restore the idea and strategy of the program's content producing by replay and deducing.The characters of the cultural talk type PGC programs we have saw all came from the strategy and innovation on content producing. Accurate audience control and complete host selection shows they pay attention to audience as well as host when producing the program; Variety topics, diversified interaction and narrating while arguing expressive style embodied the theory which becomes the typical strategy when producing the content. So we can see the content of the programs are still the key point for program developing even we live in the world of commercialization. With analyzing the content producing, we may expect a good future for cultural talk type PGC program.