Research On The Aesthetic Mechanism Of Chinese Star Reality Show

Reality TV star refers to the participant is involved in by certain groups of fans of the star reality show. According to the deep structure of the star reality show, the program can be divided into two different types: competitive and tender type. The two types of reality shows have their own characteristics in the narrative: In the competitive reality show star, to participate in the program you are the star has irreconcilable binary contradictory-- the brutal elimination mechanism destined to a life and death struggle relationship between them. From the deep structure, this type of reality show star show "decrowning"- "race", "conquer", "Coronation" narrative structure. And tender type reality show star is different. The competition is no longer as main motive force of promoting the program of the plot development, between star resulting from competition wins / negative binary opposition between resolved, people and the environment of the conflict, and conflict, with the heart of the conflict into to the development of the plot of force, Program to accept the task- to complete the task- the harvest X situation as a clue, in the abuse of the star while carrying forward the positive energy, passing the world of love.In the era of information and information rapid transfer, due to the development of science and technology, reality show star of the text of the chain can be extended, programs are no longer limited by 90 minutes long, breaking the shackles of the TV screen, in micro Bo, micro channel, movies, advertising and other various communication media to realize the representation of all media. Star reality show in the use of the full media publicity show, showing a lot of marketing aesthetic characteristics. From the point of view of the publicity on the situation, reality show star Lee to "personification" strategy to the audience transfer of information and communicate with the audience, personification strategy eliminates the psychological distance between the audience and the program group, strengthen the very positive effect with the emotional connection between the audience, the program of marketing. From the trailer clips, reality show star usually adopts "fragment" strategy selection program plot conflict is most intense, the most prominent contradiction between a to the audience play, create suspense by Gestalt psychology, and guide the audience discussion of the plot of the unknown conjecture,, and remind viewers to watch the next positive desire. In addition, reality show star group often use "peripheral" strategy of viral marketing and program content and program participants related topics, the nowadays popular figures and hot topic as the breakthrough point, the program of bundling marketing, let star performers in the topic of the harvest at the same time fried hot program.From the audience's perspective, accurate grasp of the psychology of the audience is the reality show star winning method. Through the star life inferior performance meet the audience's survival of the psychological, the stars are unknown private life in public display on the television screen to meet audience's desire to peep, and reality show star from people living in the hot topic of make it easier for the audience to produce resonance.