The Academic Origin Of Innis Communication Theories

In broadcasting history, Harold Adams Innis(Harold Adams Innis)(1894-1952) is a famous founder of the Media Ecology Theory. Innis theory is mainly spread by the spread on the bias, media determinism, Western Civilization Crisis core ideation. These have since spread the concept of origin, development and innovation in the succession dissemination of ideas based senior theorist on. In this paper, the key point Inis communication theory is analyzed from the perspective of academic history of ideas, it reveals the origins and ideological academic pedigree of these theoretical concepts.Innis spread deviation theory born absorbed the essence of the theory Kroeber and other scholars of cultural depth research, while Innis creatively extend research methods of economics research to the field of communication, etc., on this basis, derived from the "biased" concept, and to study the spread of the culture and society of significance. Spread bias theory, Innis will affect the spread into space and time bias bias, it Innis by Marx and Engels' influence on the theoretical results of space-time concept, Innis daring to introduce this concept to the field of communication studies and to measure two different bias, the different roles of human civilization as a whole have on social change in communication research has opened up a whole new world. in addition, the formation of the new criticism Innis has also spread deviation theory inextricably linked, so that he saw the importance of the media's own characteristics and differences in the social, cultural and values formation, which inspired Innis concerned about the impact of differences in physical characteristics of the medium itself to cultural and social organizations to bring and differences.Innis media determinism is formed, also has deep academic roots. In Veblen inspired Innis the macro large speculative study of social and historical background, applied media environmental studies, and, by the impact of Veblen, Innis also began to focus on the important role of technological innovation, but with Veblen different, Innis out of the field of economics, focus on the spread of technological innovations on the expansion of political civilization, social system and other aspects of the enormous changes of impact. Chicago School of ICTs concern and attention is also deeply influenced Innis, especially Dewey, Mead, Cooley four Parker and some theoretical achievements communication studies, Innis very much in favor, therefore, of Inis ICT issues of concern to the Chicago school conducted further in-depth discussion and research on the scope of the study have also been further expanded successfully built the spread of technology paradigm, directly contributed to the development process of Communication studies.Western Civilization Crisis Innis, largely affected by Keke Lei, Owen, Spengler, Toynbee, Sorokin, Kroeber, who care for the study of civilization, on this basis, Iraq Nice clear context explores the history of Egypt, Babylonia, Greece, the Roman Empire and other countries complex civilization and details the role and significance of which runs through the media played in an attempt to grand historical and cultural background, and by studying media and civilized relations, wake modern Western civilization is superior consciousness owned by mistake, find the true self.Innis media environment is specific and systematic study of the first person, he also for the study of future generations to provide a broad space problem, the paper systematically reviews the ideological and theoretical study of media environment Inis spread to younger researchers in effects, such as Mc Luhan, Neil Postman, Levinson, Meyrowitz and others, they study the propagation path along Innis, further developing the media environmental studies, environmental studies so that the status of the media in disseminating research It occupies an important position, and the critical school and empirical studies become shoulder to shoulder both genres. This in-depth understanding of communication theory Innis, giving it a reasonable academic evaluation and academic status had more important theoretical and practical value.