Qingdao Simulradio FM915 Typifications Radio Development Research

The rapid rise of new media strong impact on the development of broadcast media. Under the competition in the media, radio narrowcasting change trend of development. Broadcast operations integration, specialization, typed three stages, the current typifications radio has become one of the most popular research topic in radio industry. China's radio broadcasting development prospect to be reckoned with,although the narrowcasting development is still in the exploratory stage, has yet to find a clear sound broadcasting narrowcasting development way. Simulradio go the way of typing radio, an opportunity in the automotive industry is on the rise, by changing its development model, using new media technology to enhance competitiveness, to get a place in the new round of media competition, become the successful model of typifications radio in China.In the rapid development of new media, mass media, under the background of fierce competition, typed music broadcast in China came into being, while urban radio broadcast on the Chinese mainland market with broad prospects for development, but in some cities in China market advantage is not obvious. Qingdao radio Simulradio refused in gourd painting gourd ladle copying mode, combined with the status quo of China's broadcasting market, by subdividing the audience, narrow orientation, adjust measures to local conditions, out of a typed style with local characteristics of broadcasting development. In the era of new media is popular, Simulradio become Qingdao radio broadcast narrowcasting model to explore the road of success. In this paper, we study the new media environment the development of Liaoning urban radio,dedicated to radio narrowcasting process of exploration. Discussed the Liaoning urban radio of the road of innovation in the new media environment and the interaction with the new media, the research on the development of radio has a certain role in promoting.This paper further detailed analysis of the new media environment, Qingdao radio Simulradio present development situation and development strategy, elaborated under the strength of the new media, the Qingdao radio Simulradio how to break the new media and keep rate first, the continuous development problems are pointed out and the future development strategy to explore.