Research Of Mobile Phone Material Design Based On The Brand Essence

The topic of Research from LG China cooperation project of Hunan university car laboratory---LG Emotion Design Research Project. In this research, The author have explored and inducted the design process of mobile phone material theory and design method. The focus of this study is using the mixed feelings of visual and tactile to promote the product experiencing, and provides the most appropriate sensory stimulation for user basic on the brand essence which was explored, and used method of Kansei Engineering.The perception process of the product material is the perception process which is from part perception to the overall understanding. Special appeal of material, make the person produces abundant psychological feeling and activity understanding, is a kind of brand essence. Therefore, the sense of material research is one of the important scientific problems of CMF design research. The sense of products can be divided into two levels:the "quality" refers to the material, material or processing technology after processing of state; "Feeling" refers to the user's emotion on the material, mainly including visual and touch perceptions.Therefore, We need to be guided by brand essence, to choose the materials which are accord with brand essence to enhance the quality of products and sublimate the brand quality sense.This research used the method of Kansei Engineering to obtain the sense of brand essence semantic words.Combined with market research and experts selection, Preliminary screening the materials which are accorded with the brand essence. Through the user research, we can obtain the user's material texture semantic measuring ruler to guide the material design.It provides theoretical basis for material design and experiment basis for design method.Research preliminary verified the feasibility of the theoretical research by the practical design case.This research put forward the material design method, not only provide design method gist for the CMF designer, but also provide the way to identify and match the materials.