UI Color Design Applied Research Based On Kansei Engineering

With the development of the information age, digital products have become an important tool in our exchange of information, and even becoming a common way of life of modern people. Thus the user experience of digital products is essential, no matter how complex operating system and application design, and the user interface is the first to experience design. UI design is a person to interact with the digital product window determines the user’s experience and the use of performance experience, and therefore more attention and concern.In this paper, such a background, the use of Kansei engineering approach to UI interface color applied research. Firstly, the UI design tends to be flat design in the new era of the evolution of the user interface design should be made to meet user demand as the goal. Secondly, it introduces the UI interface color design methods and processes. In the information age is a premise of emotional times, try Kansei engineering to methods of user interface design to perfect, by capturing the user’s emotional needs, and to quantify the conversion factor designed that the users of the products produced by feelings or intentions into design elements. Finally, to bring through graduation "M-Lab" site plan by matching method Kansei Engineering studies drawn to the critical needs of UI color design step analysis to go, so that the user’s emotional needs can be accurately expressed. A perfect color scheme, can guide users to better understand the use of the product, the completion of a higher degree of human-computer interaction.