Analysis Of Chinese Federted Media Publishing From Communication And Exploration On It's Development

In the 21st century, with continuous development and application of the Internet technology and digital technology, the Federated media publishing has been born at the right moment. As a new publication mode of transmission, the Federated media publishing brings a rare momentum and opportunity to publishing industry, but like a double-edged sword, it also brought great challenges to the entire publishing industry. How to knowledge correctly of the Federated media publishing, how to understand clearly of it's current status and social impact, how to avoid the social problems it brings and how to search it's development, These are the questions what the thesis seeks to explore and answer.Based on this understanding, the first two chapters comprehensive description of the Federated media publishing's basic content, value, and it's background, history, characteristics in china. The third chapter analysis of the entire media publishing from the communication point of view following aspects from the mode of communication process, communicator analysis, media analysis, content analysis, audience analysis, effect analysis. Based on the first three chapters, the fourth chapter discusses the current status and problems of the Federated media publishing in China, and proposed viable development strategy separately from the content mining, integrated media, copyright protection. Finally, prospect of the development prospects of the Federated media publishing in China.This thesis focus in two points: The first, Investigation and analysis the Federated media publishing from the perspective of communication, and to study it's social effects, such that makes a comprehensive understanding of the new point of view. the second, analysis of the current situation and difficulties of Chinese federated media publishing, the analysis and suggestion in this thesis will also benefit the publishing practice in the future.