Research On The Localization Of International Communication Of Chinese Network Media

In the international media network spread, the localization policy and has become an important means to enhance the dissemination of results. Therefore, how to enhance international communication and degree of localization level, China has become an important issue to be solved online media. In this paper, from the needs of the audience, content distribution, brand building, soft power building four aspects systematically expounded China International Communication Network Media Localization objectives and principles, and content, technology and services the English version of three aspects of China’s Internet media and the international spread of localization function mode, on this basis, through content analysis, select the most representative of the domestic 10 major news media website for samples to page headlines, headlines Home image, "China" section and "World" section as the main object of analysis, we discuss the current situation of China’s Internet media and international spread of the problems and proposed to enhance the international spread of Chinese Internet media localization strategy from the macro and micro aspects.This paper believes that China’s Internet media localization target mainly the international spread overseas to better meet the needs of the audience, web content to achieve a more efficient floor, continuing to build brands and international media to further enhance the country’s soft power; the international spread of Chinese Internet media localization of functional performance international exchange referrals feature, media convergence push function, culture and communication functions to cut political contacts shaping function; the international spread of Chinese Internet media localization obvious contradiction, mainly for excessive concentration of manuscript sources, reported that the region is not balanced, politics economic news too much content, and audience interaction in the form of lack of plate settings lack of innovation, lack of dissemination of local content perspective, communication skills and stiff mechanical mode, the media brand building seriously insufficient; improve the international spread of Chinese localization level and the level of online media, should the macro and micro aspects, which in the macro, you need to force the values, the dissemination of ideas and online media properties in three aspects; and at the micro side, we need to disseminate objects, communication content and communication mechanisms as the focal point and, ultimately, to build international competitiveness of Chinese online media.